Performance Marketing Blog
Practical notes from real ad accounts.
Google Ads, Meta, TikTok and Snapchat: what works, what wastes budget and how to measure it. Written from accounts I manage, not theory.
Healthcare Marketing Agency in Dubai: The Performance Numbers a Hospital Should Expect
Most hospitals judge their agency on leads and cost per lead. The numbers that decide whether marketing makes money are further down: booked appointments, patients who show up, and what each one costs.
Oct 11, 2026 · 4 min readRead article →Lead generationMeta Lead Ads Bringing Poor Leads? Connect Your CRM and Optimise for Qualified Leads
Meta finds people who fill in forms, not people who buy, unless you tell it the difference. Sending CRM outcomes back to Meta is how campaigns learn to find real clients.
Oct 10, 2026 · 4 min readRead article →Healthcare marketingHealthcare Marketing: How a Dubai Hospital Raised Its Conversion Rate from 7% to 20%
The hospital was spending more every month for fewer patients. The cause was not the market or the budget. It was eight months of problems that nobody had fixed.
Sep 15, 2026 · 4 min readRead article →Medical tourismMedical Tourism Marketing for Clinics in Turkey: Google Ads for International Patients
International patients compare clinics across countries before they send a single message. The clinics that win them run campaigns by market and treatment, and track every lead to a booked treatment.
Aug 25, 2026 · 4 min readRead article →Google Ads auditHiring a Google Ads Agency? Run This 25-Point Audit First
Most businesses change agencies when results drop, then hand the same broken account to the next team. A 30-minute audit tells you what is actually wrong, and what to ask any agency before you sign.
Aug 11, 2026 · 4 min readRead article →Want this applied to your account?
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The largest sources of wasted spend, and a clear plan to fix them.
