SaaS Marketing & Google Ads for SaaS
More trials and demos at a lower CAC.
Google and Meta Ads for SaaS and B2B software companies in the Middle East, India and beyond. Campaigns built on high-intent search, CRM feedback and a clear view of payback, not sign-up volume.
Why SaaS ad budgets stop scaling
Software buyers research for weeks. Campaigns that only count sign-ups learn to find people who never pay.
The right goal is revenue and payback, not cheap sign-ups.
- Sign-ups grow while paid conversions stay flat
- Competitor and alternative searches left to competitors
- No link between the CRM and the ad platforms
- One landing page for every audience and search
- CAC and payback calculated months after the spend
Budget goes where buying intent is highest
Software buyers move from a problem, to a category, to comparing tools. Each step is its own campaign, with its own page and its own target.
Problem-aware
Searching for a fixCategory
Looking for softwareCompetitor
Ready to switchBrand
Already knows youWhere SaaS growth comes from
Each part of the funnel has a different job and a different metric.
High-intent search
Category, problem and “software for” searches, structured by use case.
Competitor & alternatives
Campaigns for people comparing tools, with honest comparison pages.
Retargeting by stage
Different messages for visitors, sign-ups and inactive trials.
Offline conversions
Demos, activations and paid accounts sent back from the CRM.
Landing pages per use case
One page per audience and search theme, not one page for everyone.
CAC & payback reporting
Monthly view of spend, CAC and payback by channel.
How long does a customer take to pay back?
Enter your own numbers to check your CAC payback period.
Your numbers
Illustrative calculation from the numbers you enter. It is not a forecast.
Improve your payback →The same method, proven on lead quality
SaaS campaigns are optimised on what turns into revenue. These lead-driven accounts were rebuilt with exactly that approach.
A conversion rate nearly three times higher
Campaigns rebuilt around the patient journey, Quality Scores raised from below 3, landing pages fixed and tracking made accurate.
Scaling from 3 to more than 10 services
Keyword overlap removed and Quality Scores raised, so new services could run profitably. 90% of keywords now score 10/10.
SaaS marketing questions
Do you work with B2B and B2C SaaS?
Yes. B2B campaigns focus on demos and qualified accounts, and B2C or self-serve on activations and paid conversions.
How much does it cost?
Management is a monthly fee based on the platforms, markets and scope of work, and it is separate from your ad budget. You receive a fixed proposal after the free audit, so you know the full cost before committing to anything.
Can you send CRM or product data to the ad platforms?
Yes. Offline conversions from CRMs such as HubSpot or Zoho, or product events, can be sent to Google and Meta.
Which markets do you cover?
Egypt, Saudi Arabia and the Gulf, India, and English-speaking markets.
Do you run LinkedIn Ads?
The core of the work is Google and Meta. If LinkedIn fits your audience, it is discussed during the consultation.
Tell me about your product
Share your product, market and current numbers. You will receive an initial assessment within one business day.
What happens next
- A reply within one business dayI review your details personally and confirm the next step.
- Account and goals reviewStructure, tracking and spend checked against what you want to achieve.
- A clear plan, no obligationYou receive the findings and a recommended plan. The decision is yours.
You work directly with me on strategy and every major decision. A dedicated execution team works under my direction.
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