Lead Generation for Service Businesses
Fewer junk leads. More qualified clients.
Google and Meta campaigns for service businesses, optimised on qualified leads and closed deals rather than form fills. Built for teams that care about what happens after the lead arrives.
Junk2
Qualified2
Closed1
Every lead is scored before it counts
A lead becomes a conversion only when it meets the criteria agreed with your sales team. That score is sent back to Google and Meta, so campaigns learn to find more people like your real clients.
- Criteria agreed with your sales team
- Calls, forms and WhatsApp scored the same way
- CRM outcomes fed back into bidding
- Valid, reachable phone number+20
- Service matches your offer+25
- Budget in range+20
- Decision maker+17
- Outside service area0
What does a qualified lead really cost?
Enter your own numbers. The cheapest lead is rarely the cheapest client.
Your current numbers
Illustrative calculation from the numbers you enter. It is not a forecast.
Lower this number →Lead quality improvements from real accounts
A conversion rate nearly three times higher
Campaigns rebuilt around the patient journey, Quality Scores raised from below 3, landing pages fixed and tracking made accurate.
From wasted clicks to real bookings
Poorly matched keywords and Quality Scores below 5 were replaced with a rebuilt keyword structure and an improved landing page.
Service businesses with a sales process
Law firms
Consultations for the practice areas that matter most to the firm.
Healthcare providers
Bookings for hospitals, clinics and home healthcare.
Home & local services
Calls and bookings from people ready to buy in your service area.
B2B services
Enquiries from companies that match your ideal client profile.
Lead generation questions
Can you connect our CRM to the ad accounts?
Yes. Offline conversions from the CRM can be sent to Google and Meta, so bidding learns which leads become clients.
How much does it cost?
Management is a monthly fee based on the platforms, markets and scope of work, and it is separate from your ad budget. You receive a fixed proposal after the free audit, so you know the full cost before committing to anything.
Will lead volume drop?
Sometimes slightly at first, while cost per qualified lead falls. The goal is more clients for the same spend.
Do you work with WhatsApp leads?
Yes. WhatsApp conversations are tracked as conversions and can be qualified like any other lead.
Which markets do you work in?
Egypt, Saudi Arabia and the Gulf, the UK and Europe.
Let’s fix lead quality
Share your current numbers. You will receive an initial assessment within one business day.
What happens next
- A reply within one business dayI review your details personally and confirm the next step.
- Account and goals reviewStructure, tracking and spend checked against what you want to achieve.
- A clear plan, no obligationYou receive the findings and a recommended plan. The decision is yours.
You work directly with me on strategy and every major decision. A dedicated execution team works under my direction.
View LinkedIn profile →Spend your sales team’s time on clients.
Lead generation measured on qualified leads and closed deals.
