About Ahmed Helal

I build growth engines, not just ad accounts.

I’ve worked in performance marketing since 2018, managing more than $25M in ad budgets across Egypt, the Gulf, Turkey and Europe. My work rests on one thing: cost per customer, quality of outcome, and numbers that hold up under scrutiny.

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8+ years · $25M+ in managed ad spend for hospitals, clinics and growing brands

Senior-led

Ahmed HelalPerformance Marketing Consultant

Since 2018$25M+ managedGoogle · Meta · TikTok · Snapchat

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2018In performance marketing since

$25M+Ad spend managed

4Ad platforms: Google, Meta, TikTok, Snapchat

20×Highest return on ad spend

My story

Paid advertising that answers to the business

What I do

Customers at a cost your business can grow on

I work with hospitals and clinics, e-commerce brands, service businesses and SaaS companies that need paid advertising to produce customers, not reports.

Google, Meta, TikTok and Snapchat are tools. The real work is the structure behind them: tracking that counts the right things, accounts organised around how the business makes money, and decisions made on cost per customer.

How I work

You work with me, directly

Every engagement is led by me: the strategy, the account structure and every major decision.

A dedicated execution team works under my direction, so the work moves fast without losing senior oversight. You always know who is accountable for the numbers.

Principles

Five rules every account is run by

Cost per customer, not cost per click

Clicks and leads matter only when they become customers. Every account is measured on what a customer costs and what they are worth.

Tracking before scaling

If the data is wrong, every bidding decision is wrong. Conversion tracking is verified before any budget goes up.

Structure before budget

Most underperforming accounts do not need more money. They need a clear structure, clean keywords and pages that match the ads.

Weekly work, monthly clarity

Search terms, bids and creative are reviewed every week. Reporting is monthly, on business results.

Your accounts, your data

Campaigns run in your own ad accounts, with full access to every campaign and report at all times.

Who I work with

Four kinds of business, one standard

Hospitals & clinics

Patient acquisition measured on bookings and attended visits.

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E-commerce brands

Profitable growth across Meta, Google, TikTok and Snapchat.

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Service businesses

Qualified leads and closed deals, not form fills.

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SaaS companies

Trials and demos at a lower CAC and a faster payback.

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Selected results

Numbers from real accounts

Full dashboards are shared during the consultation.

HealthcareHospitalGoogle Ads

A conversion rate nearly three times higher

Campaigns rebuilt around the patient journey, Quality Scores raised from below 3, landing pages fixed and tracking made accurate.

7% → 20%Conversion rate · booking close rate 15% → 55%

Dental tourismTurkeyGoogle Ads

From crisis to market leadership

After losses with previous agencies, Google Ads was rebuilt with a clear keyword structure, conversion tracking and a path built for serious international patients.

10×ROI · $400K monthly revenue on $40K spend

Eyewear & retailEgyptMeta · Google · TikTok

Happy Vision: from #14 to #1

The online channel ranked #14 across all branches. Campaign optimisation on Meta, Google and TikTok took it to the top.

5×Online sales growth

Beauty & cosmeticsSaudi Arabia · GCCMeta · Google

Nazih: lower cost, better efficiency

A full restructure across Meta and Google with precise tracking built in for one of the Gulf’s largest beauty brands.

−65%Google Ads cost

Online supermarketUnited KingdomMeta · Google

Oasis Market: orders multiplied

From 60 to 650 orders a month after restructuring Meta and Google and improving the order journey for the UK market.

10×+Order growth

Pet careEgyptMeta · Google · TikTok

A multi-channel growth engine

Revenue grew from EGP 2M to EGP 6.5M despite inflation, through budget allocation across Meta, Google and TikTok.

20×Return on ad spend

Brands, clinics and hospitals I have worked with

FAQ

Before we talk

Do you work alone or with a team?

Strategy and every major decision are mine. A dedicated team handles execution under my direction.

How much does it cost?

Management is a monthly fee based on the platforms, markets and scope of work, and it is separate from your ad budget. You receive a fixed proposal after the free audit, so you know the full cost before committing to anything.

Which markets do you work in?

Egypt, the Gulf, Turkey, the UK and Europe, in Arabic and English.

How do we start?

With a free audit of your current account, or a consultation if you are not advertising yet. You receive the findings and a clear plan before any commitment.

Free consultation

Let’s talk about your growth

Tell me where your business is today and where you want it to be. You will hear back within one business day.

What happens next

A reply within one business dayI review your details personally and confirm the next step.
Account and goals reviewStructure, tracking and spend checked against what you want to achieve.
A clear plan, no obligationYou receive the findings and a recommended plan. The decision is yours.

Who runs your accountAhmed HelalPerformance Marketing Consultant · since 2018

You work directly with me on strategy and every major decision. A dedicated execution team works under my direction.

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WhatsApp hello@ahmedhelal.com