Performance Marketing Case Studies

Results you can measure.

Real numbers from real accounts across healthcare, medical tourism and e-commerce, in Egypt, the Gulf, Turkey and the UK.

CMC DubaiMavidentaHappy VisionNazihDoktor Care
8+ years · $25M+ in managed ad spend for hospitals, clinics and growing brands
$25M+Ad spend managed since 2018
20×Highest return on ad spend
7→20%Hospital conversion rate
10×Dental clinic ROI
Dental tourismTurkeyGoogle Ads

From crisis to market leadership

After losses with previous agencies, Google Ads was rebuilt with a clear keyword structure, conversion tracking and a path built for serious international patients.

10×ROI · $400K monthly revenue on $40K spend
HealthcareHospitalGoogle Ads

A conversion rate nearly three times higher

Campaigns rebuilt around the patient journey, Quality Scores raised from below 3, landing pages fixed and tracking made accurate.

7% → 20%Conversion rate · booking close rate 15% → 55%
Eyewear & retailEgyptMeta · Google · TikTok

Happy Vision: from #14 to #1

The online channel ranked #14 across all branches. Campaign optimisation on Meta, Google and TikTok took it to the top.

5×Online sales growth
Pet careEgyptMeta · Google · TikTok

A multi-channel growth engine

Revenue grew from EGP 2M to EGP 6.5M despite inflation, through budget allocation across Meta, Google and TikTok.

20×Return on ad spend
Online supermarketUnited KingdomMeta · Google

Oasis Market: orders multiplied

From 60 to 650 orders a month after restructuring Meta and Google and improving the order journey for the UK market.

10×+Order growth
Beauty & cosmeticsSaudi Arabia · GCCMeta · Google

Nazih: lower cost, better efficiency

A full restructure across Meta and Google with precise tracking built in for one of the Gulf’s largest beauty brands.

−65%Google Ads cost
HospitalEgyptGoogle Ads

Scaling from 3 to more than 10 services

Keyword overlap removed and Quality Scores raised, so new services could run profitably. 90% of keywords now score 10/10.

5×Bookings within 6 months
Specialty clinicEgyptGoogle Ads

From wasted clicks to real bookings

Poorly matched keywords and Quality Scores below 5 were replaced with a rebuilt keyword structure and an improved landing page.

8–10Quality Score within 3 months
E-commerceGoogle Shopping

Scaling Google Shopping profitably

Feed, segmentation and bidding restructured before scaling, so clicks grew from 7.97K to 42.3K without losing efficiency.

396K → 1.09MSales
Snapshots

Return on ad spend by platform

Pets · Meta18.6×return on ad spend
Fashion · TikTok15×return on ad spend
Dental · Google10×return on ad spend
Grocery · Snapchat6.4×return on ad spend
Free consultation

Want results like these?

Share a few details about your business. You will receive an initial assessment within one business day.

What happens next

  1. A reply within one business dayI review your details personally and confirm the next step.
  2. Account and goals reviewStructure, tracking and spend checked against what you want to achieve.
  3. A clear plan, no obligationYou receive the findings and a recommended plan. The decision is yours.
Who runs your accountAhmed HelalPerformance Marketing Consultant · since 2018

You work directly with me on strategy and every major decision. A dedicated execution team works under my direction.

View LinkedIn profile →
Free, with no obligationReply within one business dayYour account data stays confidential

Your details go directly to Ahmed. No newsletters, no spam.