Medical Tourism Marketing
International patients for clinics in Turkey.
Google and Meta Ads for dental, aesthetic and medical clinics that treat patients from the UK, Europe and the Gulf. Campaigns in the patient’s language, landing pages that build trust, and tracking that follows every lead to a booked treatment.
Clinics and medical groups managed
From losing revenue to a top-10 clinic in Turkey
$400K monthly revenue on $40K spend
- Challenge
- The clinic had lost significant revenue after previous agencies. Campaigns had no structure and weak targeting, bringing enquiries that never became patients.
- Approach
- A complete rebuild of Google Ads: a clear keyword structure by treatment and market, conversion tracking, and a path designed for serious international patients.
- Result
- A 10× return, $400K monthly revenue on $40K spend, and a place among the top 10 clinics in Turkey.
Every market needs its own campaign
A patient in London, Munich and Riyadh searches differently, compares differently and trusts different signals.
English-speaking patients comparing packages
UK patients compare total price, aftercare and reviews. Campaigns are built around treatments and packages, with landing pages that answer those questions before the first message.
- Campaigns structured by treatment and package
- Ad copy built on aftercare, guarantees offered by the clinic and trust signals
- Landing pages with transparent package details
- WhatsApp-first contact with every conversation tracked
Local-language campaigns, country by country
European patients search in their own language. Each country gets its own keyword research, ads and landing page, rather than one translated campaign.
- Keyword research per language and country
- Ads and landing pages in German, Italian, French and more
- Budget split by country based on cost per patient
- Scheduling aligned with your coordinators’ hours
Arabic-speaking patients and families
Gulf patients often travel with family and decide through WhatsApp. Google captures intent and Meta and Snapchat build familiarity with the clinic.
- Arabic ad copy and landing pages
- Google alongside Meta and Snapchat
- Messaging around travel, stay and family packages
- WhatsApp conversations in Arabic, tracked to bookings
What is your return on ad spend?
Use your own treatment value and patient numbers to see the return your campaigns produce today.
Your clinic’s numbers
Illustrative calculation from the numbers you enter. It is not a forecast.
Improve these numbers →How the work is structured
Market & offer
Choose the markets and treatments with the best margin, and shape the offer patients compare.
Campaigns per language
Google and Meta campaigns per country and language, with matching landing pages.
Lead handling
Leads arrive tracked in WhatsApp or your CRM, so coordinators see which campaigns produce patients.
Scale winners
Budget moves to the markets and treatments with the lowest cost per treated patient.
Medical tourism questions
Which treatments do you advertise?
Dental treatments such as implants and veneers are the core, together with aesthetic and other elective treatments that international patients travel for.
How much does it cost?
Management is a monthly fee based on the platforms, markets and scope of work, and it is separate from your ad budget. You receive a fixed proposal after the free audit, so you know the full cost before committing to anything.
Do you follow Google and Meta healthcare policies?
Yes. Ads avoid guaranteed results and “best clinic” claims, and copy follows Google and Meta healthcare policies, which also keeps the account safe from restrictions.
Who talks to the patients?
Your coordinators. My job is making sure leads arrive tracked and that your team can see which campaigns and markets produce treated patients. I can also review response speed and scripts.
Do you build landing pages?
Each market needs a page that matches its ads and language. I define the structure and copy, and work with your developer or build the page with you.
Which countries can you target?
The UK and Ireland, Germany, Italy, France and other European markets, and the Gulf.
Tell me about your clinic
Share your treatments and target markets. You will receive an initial assessment within one business day.
What happens next
- A reply within one business dayI review your details personally and confirm the next step.
- Account and goals reviewStructure, tracking and spend checked against what you want to achieve.
- A clear plan, no obligationYou receive the findings and a recommended plan. The decision is yours.
You work directly with me on strategy and every major decision. A dedicated execution team works under my direction.
View LinkedIn profile →Become the clinic patients choose before they book the flight.
International patient acquisition, measured on treated patients.
